WHO IS DIETER RAMS?

Dieter Rams is a German product designer most known
for his work with Braun, an electronics and home products company. He believes that good design is simple and informative, and that "less is better."

DESIGN SOLUTION

I designed a booklet, video, website, and poster that celebrate the breadth of his work over 50 years through
a clear and communicative system.

BOOKLET

A 16-page self-written booklet that tells the story of Dieter Rams's
personal and professional life within the context of Germany's
industrial design boom of the 1950s. The booklet encapsulates his
philosophy and introduces his "Ten Principles of Good Design."
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(Made with Adobe Id + Ai)
Read about my full process here!

Underscores appear throughout the booklet as subtle anchors, reflecting Rams’ belief in clarity and restraint.

A quiet introduction to Dieter Rams's "Ten Principles of Good Design" in the page numbers.

VIDEO

A motion tribute to Dieter Rams and his works. I collected and
curated images, artifacts, and footage from Gary Hustwit's "Rams"
documentary and online archives.
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(Made with Adobe Ae)
Read about my full process here!

WEB + MOBILE EXPERIENCE

Simple interactive web+mobile experiences introducing Dieter's
products with a focus on orderly exploration.
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(Made with HTML/CSS and Figma)

POSTER

Dieter's restraint in color use stemmed from his belief in purposeful
color choices. The bright orange serves both as a call for attention
and a nod to Dieter's usage of reds and oranges in his products.

(Made with Adobe Id+Ai)
Read about my full process here!